Jane Iredale - Founder & Ethos

Jane Iredale is a pioneer. Her belief that ‘the most beautiful makeup you can wear is a healthy skin’ and her range of products free from synthetic oils, dyes and preservatives reflects this. 

Jane Iredale make-up is not like conventional make-up; it's a new technology. It's so effective that it is recommended by plastic surgeons, dermatologists and skin care professionals around the world. Not only do all the products not contain any ingredients that may harm your skin, they also contain ingredients that will help improve it as well. 

Why is it a Winslow Skincare brand?

Here at Winslow Skincare, Maria and Elle have been searching for what seems like years for a makeup brand that wasn't just not damaging to the skin, in their mind that should be a minimum, but also one that was simply an extension of your skincare and therefore contained ingredients that were truly beneficial and helped correct skincare problems at the source. Not just conceal them.

That's when they found Jane Iredale - a true skincare makeup. 

Maria's recommendation - "I love the Liquid Minerals Foundation - it's a light to medium coverage and always gives me that perfect wash of colour without looking cakey or thick. Also, it contains Hyaluronic Acid which helps to instant plump out my skin which I love!"

Elle's recommendation - "Oh my gosh I really can't decide which one I love more! All my makeup from my primer to my mascara is Jane Iredale so I really love all the products but my top two are the Smooth Affair Primer which even on it's own without makeup makes my skin look so fresh and hydrated without leaving an oily slick throughout the day and my second would HAVE to be the PurePressed Powder - I use this every single day and if I was on a desert island it's the one thing I'd bring with me - even over food!"


  • What makes jane iredale make-up unique?
  • Unparalleled range of products, colours and finishes
  • Free from fillers, synthetic oils, dyes and preservatives
  • Made with the highest quality minerals
  • Pharmaceutical grade vitamins and antioxidants
  • Natural SPF in many of our products
  • Weightless, long-lasting coverage
  • Recommended for use after facial treatments
  • Soothing and easy to apply
  • Water resistant